Bank of Tourism Potentials in Slovenia (BTPS) promotes networking of ideas and their realisation oportunities in (Slovene) tourism arena. This is our Travel blog, where we will try to find different people willing to write about Slovenia and Slovenian tourism potentials. All in the name of even better tourism for which our Bank of Tourism Potentials is struggling 24/7. Stay tuned to BTPS and stay tuned to series of live reporting from Slovenian tourism scene!


January 23, 2012

Final explorations


Ariane Goerke, young German entrepreneur discovering innovative Slovenian tourism

I was full of expectations when I decided to go to Maribor - this year's European Cultural Capital to work with tour operator Slavija turizem, your "personal travel assistent" specialized in group tours and active sport & fun tours in Slovenia and the neighbouring countries. I was a bit disappointed. Maybe I should have come in the summer...Maribor is the second biggest city of Slovenia with approximately 100.000 inhabitants and suffered a lot since the decline of the industry that came with the fall of Yugoslavia. However, I stayed in a really cool hostel in Maribor Tabor on the other side of river Drava ca. 10 min. away from the city centre. Just ignore the ugly socialist blocks and go to the old part Lent (see photo). There you can see the oldest grapevine in the world which was planted ca. 400 years ago. You can still see the remains of the city walls and some medieval towers. "Glavni trg" - the main square with the city hall looks beautiful and German/Austrian. No wonder, Maribor is actually the capital of Slovenian Steiermark. I recommend the restaurant "HappyPek" where you can eat a daily menu (kosilo) for 5 Euro. Also the rest of the pedestrian zone reminds me of Germany especially because of all the chains of German shops (Müller, dm, backwerk, Lidl...).

I talked to Sašo Cosic, the director of Slavija turizem, and he said he really enjoys living here 'cause there is so much more that you can do around Maribor than in Ljubljana. The Pohorje mountains are just a few steps outside the city, where you can do all kinds of sports: from hiking to cycling in the forests to "night skiing" until 9 pm in the wintertime. There must be wine growing hills and some wellness spa hotels here as well, but I didn't have the time to explore them. Sašo wanted me to help him to find partnes in Germany. I did research on German tour operators with a similar programme as Slavija turizem and biking clubs from my area and contacted some of them. I know that many people in Germany have never heard of Slovenia and if they did, they have no idea how beautiful it actually is and are also afraid of communication problems. Even some of my friends think I'm crazy to come back here over and over again. :-)

On the weekend my friend Matej and me went to the nearby castle Štatenberg in the region Makole which is ca. 30 km south of Maribor. It is more like a palace (Slovenian: dvorec) and dates back to 1720. Franc Kociper, volunteer at the local tourist society and highly motivated man welcomed us. He and a bunch of other people founded this tourist society one year ago to bring the baroque castle with its frescoes, old furniture, ethnological collection as well as the restaurant back to life. The actual owner of the castle, a company from Slovenska Bistrica has no real interest in investing. Hard times. The area around is not very spectacular. Franc told us about "the old times" when there existed a hotel in the castle and they offered horse riding and hiking trips in the hilly region around. His son runs the restaurant which is decorated with antique furniture and a hall can be used for special occasions such as weddings or small concerts. It has potential, of course, but when he asked me if German tourists would come here, I couldn't lie. We have so many castles, palaces, fortresses in Germany which are in a much better condition that I think it would be hard to compete. However, if they organized some events and renovated the place, work together with other local tourist societies to offer something else than just the visit of the castle in this area, there might be a chance of attracting Slovene tourists. They think about opening a youth hostel in the future which is a great idea.

On the way back we stopped in Ptuj, the oldest city of Slovenia, again with a caslte. It was 6 o'clock and nobody was on the streets. We couldn't find a descent restaurant, so we returned and had dinner in Maribor.

January 16, 2012

Alpine valley Bohinj


Ariane Goerke, young German entrepreneur discovering innovative Slovenian tourism

I didn't consider myself as a mountain person before. I always prefered beaches, cultural and historical places and cities for travelling. But here in Slovenia I became a mountain lover! "On the sunny side of the Alps" you can find inner peace and enjoy untouched nature much better than in the typical "mass tourism" Alpine valleys and ski-resorts in Austria. In the heart of the Triglav National Park in north-western Slovenia lies Bohinj, a beautiful glacial lake surrounded by the Julian Alps. I was very lucky to be invited to stay at ECO Resort & Spa Bohinj Park Hotel, one of the most innovative and ecological hotels in Europe. From there you can easily reach ski-center such as Vogel or go hiking around lake Bohinj in the summertime. The nearby waterfall "Slap Savica" is also nice and very famous for France Prešeren who is considered as the Slovene national poet (he wrote "The Baptism at Savica Falls").

I had a meeting with the hotel sales manager Jana Pekovec and she showed me around the hotel which includes among other things conference rooms, a small bowling center and cinema and of course the Aquapark which is included in the price for hotel guests. I checked the German image brochure and website for any mistakes and also helped to find German tour operators who are specialized in eco/ luxurious hotels. The hotel and the rooms have a simple design in the colors white, black, beige and brown. From everywhere you have a beautiful view to the Alps and the small remote village Bohinjska Bistrica. I missed pictures on the walls and green plants. The corridors are kind of dark and only lit up by small LED lamps - all in the name of being sustainable and saving energy. Anyway, the hotel was awarded with the Green Globe Certificate and won the "Sejalec" in 2010 (Slovenian tourism award for innovation). In addition to the hotel, a project to build a new eco ski-resort under the new brand "2864" (which is the height of Slovenia's highest mountain Triglav) has started. If you want to know more about the story behind 2864, watch the 3-min. film "Leave nothing but footprints, take nothing but memories".

On Wednesday I went to Turizem Bohinj to talk with director Klemen Langus about the situation of tourism in the area and the annual "International Wild Flower Festival". In the area you can find over 1,000 different species of wildflowers. To extend the season and to promote the importance of the natural and cultural heritage of Bohinj they came up with the great idea to organize a festival in May and June. For more information, click here.

January 08, 2012

Happy New Year


Ariane Goerke, young German entrepreneur discovering innovative Slovenian tourism

I wish you all a Happy New Year and hope your 2012 will be terrific!!!

Some of my friends have asked me how to start a business, what the requirements are to join the "Erasmus for Young Entrepreneurs programme" and especially how the state can support you with the whole process. I know, many of you never thought about opening their own company because it is risky and you will for sure not earn a lot of money in the first years. It is true - you need to be a little dreamer, have courage, initiative and most of all like what you're doing. Anyway, I would hereby like to encourage you a little - maybe someday in your life, there comes the time when you want to do your own thing instead of working for somebody else and become your own boss :-)! I probably won't start my business right after my time here in Slovenia. I feel I still need more working experience first and I also would like to go to England and Estonia to do more research on tourism. 

The opening of a new company is an asset for everyone: When a start-up succeeds it is not only profitable for the founder itself, but also for the labour market (because new jobs are created) and the state (through taxes). That is why persons starting up a new business are supported in many ways (here I describe the situation in Germany, but there are similar programmes in other European countries, too). You can get a start-up grant from the "Arbeitsagentur" (German employment office) when you are unemployed and want to open you own company. A good business plan and a certified financial plan (by a tax consultant or chamber of commerce) are necessary. The "Kreditanstalt für Wiederaufbau" (German bank institute) is providing specific loans for start-ups. In addition to that, founders of a new business are entitled to get 90 % refund on start-up coaching by the KfW. There are many start-up initiatives carried out by universites or other institutions such as "Exist" - a programme of the German Ministry of Economics designed for students, graduates and scientists. "Exist" supports in particular technology oriented business ideas and everything based on scientific realizations.

Sometimes you have to change your perspective to find a new solution! Erasmus for Young Entrepreneurs Programme can help you with that! It is designed for young people who either are in the first 3 years of their own business or want to start-up. Go out and broaden your mind! You will be hosted by an experienced entrepreneur in another European country and can learn from him or even make future business contacts. All you need is a business idea and a business plan. Apply now!

Photo: TV-Interview about my working project in Slovenia for Evropski magazin (European Magazine) RTV 2