Revitalization of the Koper port - preparations

Studying on the 8th semester on the Tourism Master program at Aalborg University we are a part of an innovation project where we should develop Slovenia as a tourism destination. In connection to this we are working on developing the city of Koper from being an industrial city to an attractive tourism destination, which means changing the tourism from mass to class.

Before arriving to Slovenia we have been reading about the city and different travel blogs in order to get a better understanding of the history of the city and to know about the image it has among tourists.

After looking at this we realized that the city has a lot to offer, but that there is also room for improvement if it wants to attract more tourists. Our plan is therefore first of all to focus on what Koper can offer the tourists and here the port is of course going to be an essential part. Furthermore, we want to look at what the target group of the city should be and if the city should develop new offers in order to attract more tourists. When we have studied this we are thinking about using our findings to develop the most appropriate marketing strategy for the city and to find the best brand/slogan for Koper.

We look forward to experience what Slovenia, particularly the city of Koper, has to offer. Also, we expect to develop skills that are essential for our future career and professional performance.