Our tourism challenge is to figure out a way to brand the port in relation to the city and hinterland of Koper. In Koper, we met with both a representative from the port and from the municipality/tourism board and it turned out our task might be quite difficult since it seems we are dealing with two very different approaches to tourism in Koper. The representative from Port of Koper stressed that it is not in the favour of the port to attract tourists in large numbers; on the contrary, the port is mainly interested in the locals and getting them to know of the ports work and of their sustainable approach. Here we were presented with the challenge of developing an existing event of the port called Port Day.
On the other hand, the representative from tourism board was interested in bringing more tourists to Koper outside of the normal tourist season. As we experienced ourselves while staying in Koper, February is indeed a low season for the tourism industry; we stayed all alone in an entire hostel and saw no other tourists walking around the city. Moreover, we were informed that Koper wants to develop tourism focused on culture and history and that the preferred target group should be families with children. We find this very unlikely to be combined and would therefore like to make some other proposals on the subject when we have had the time to work on the case further.
Although we had a great time getting to know Koper and its surroundings, by now it is clear that we are presented with two different tasks or challenges and will either have to choose between them or make individual proposes for the two stakeholders. More to come…
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